Marketing Manager

About the role:

Faithful to Nature is South Africa’s leading omnichannel natural products retail, with a purpose of realising a world where the products we consume don’t harm us, our planet or our communities. We are seeking a new head of the FtN marketing team, reporting to the Faithful to Nature co-CEO. Faithful to Nature is part of the Silvetreebrands group of disruptive consumer brands, so the role would work closely with the group marketing function and central studio and technical capabilities, as well as the marketing teams of UCOOK, Pet Heaven and SKOON.

The Faithful to Nature Marketing Manager understands the health conscious customer and expands the awareness of how Faithful to Nature is able to meet their needs. The Marketing Manager is experienced in strategic ecommerce marketing and eager to work in a small team with big dreams. The ideal candidate has experience in developing and executing marketing campaigns, driving brand awareness, customer acquisition and retention, and managing cross-functional workstreams. The right person for this role is equally proficient with day-to-day marketing activities as well as long-term strategising, able to juggle tight deadlines, meet changing customer needs and not forget to have fun at the same time.

Objectives of the role:

• Enhance current brand positioning, grow brand awareness and target audiences across all channels
• Develop clearly measurable and channel-specific marketing strategies
• Lead the execution of marketing campaigns through effective cross functional collaboration
• Know our customer. Through, analysing consumer insights, market trends, and staying up to date with best practices in digital marketing
• Engage in analytics and reporting to extract insights for campaign development and go-to-market strategies
• Partner with the design, commercial, tech, CRM and Google Ads teams to drive a coherent marketing strategy

Core duties and responsibilities:

Strategy and planning:
• Draft and direct the annual marketing budgets to maximise ROI
• Track performance vs. plan and if necessary, adjust strategy & marketing activities
Reporting and Analysis:
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
Driving growth:
• Drive website traffic using paid & owned digital channels
• Drive customer acquisition and retention across all channels
• Work with CRM, BI & Dev teams to develop data-driven customer segments and personalisation
• Work with the Partnership Manager to set up new partner programs and generate qualified leads
• Work with the Social Media Manager & CRM team to grow the FTN community across all platforms
• Work with the Digital Paid Media Manager to ensure that our paid search and display campaigns are set up correctly, balancing ROI and spend, and speaking to our strategic brand objectives
Campaign execution:
• Conceptualise and execute multichannel acquisition and retention campaigns, ensuring the alignment of brand and messaging across all channels
• Own all campaign rollouts. By working with all stakeholders, ensure all deadlines are adhered to.
• Conceptualise and oversee the development of channel-specific creative briefs for ongoing assets and stand alone campaigns
• Guide creative direction to meet objectives for all channel-specific, customer-­facing communications
• Drive the execution of the affiliate, CRM and social media marketing strategy
Content creation & dissemination:
• Develop strategic content based on the annual content calendar to bring the FTN brand to life in all channels while directly linking it to commercial objectives and consumer/market trends.
• Oversee the seamless functioning of the blog and coordinates its continuous content updates
Stakeholder management:
• Nurture internal and external stakeholder relationships
• Communicate with the management team about marketing campaigns, strategies, and budgets

KPIs:

• Top line sales target
• Traffic targets per channel
• New customer acquisition numbers
• Customer retention and re-activation
• Seamless and timeous execution of ad hoc and ongoing marketing campaigns
• Annual rate card target
• Managing marketing expenses within budget

Great candidates for this role have the following characteristics:

• Education and experience required:
• Experience in the health and wellness industry, or a strong passion for this industry
• Proven track record in digital growth marketing
• Degree or diploma in Marketing or Advertising
• 4-6 years of relevant marketing experience or 6 - 10 years relevant brand management experience
Functional skills:
• Strong digital & growth marketing skills
• An eye for creativity and the ability to evaluate concept, copy and design
• Ability to create and execute marketing campaigns and plans
• Project & time management
• Operational excellence and decision making skills
• Metrics driven marketing approach
• Experience with marketing automation and CRM
• Social media marketing
• AI experience within the marketing field is an added bonus
• Knowledge of Google analytics and/or Power BI
Soft skills:
• Self-starter who is able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
• Accountability and initiative
• Finger on the pulse of current trends & micro-trends (health & wellness, food & pop culture)
• Able to work effectively with colleagues in an environment of respect and mutual trust and guided by strong company values and purpose

Other job details :

• Would be required to travel to our Muizenburg and Paarden Eiland offices.

Current staff benefits:

• Discounts across the Silvertree portfolio group : 25%+ 35% from FtN, 40% discount on UCOOK, and discounts on PetHeaven and SKOON.

Chief Marketing Officer (CMO)

South Africa’s favorite e-commerce sustainability store is looking for a world-class CMO to oversee all marketing strategies of the company and develop its marketing plans and vision. In this role, you will develop FTN through specific growth objectives and play a key role in driving the overall brand strategy going forward.

You will be expected to deliver annual brand plans, that will execute results in the top line and marketing share growth through acquisition of new customer conversion on-site and conversion amongst current customers.

We are passionate about innovating and producing top quality work. We are a company with a lot of heart and soul and are looking for someone with exactly that. The values we live by and expect our future CMO to have is Respect, Bravery, Action, Care, Love and Responsibility for our Brand, People but first and Foremost our customers.

Responsibilities

• Lead the marketing function and to drive strategic short and long-term sales, revenue, and profitability goals
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation
• Plan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure they project the company’s unique “voice”
• Conceptualize and plan promotional campaigns, PR and other marketing efforts across channels (digital, press, etc.)
• Liaise with other departments to guide a unified approach to consumer factoring materials and etc.
• Actively monitor competitors – provide competitive analysis, strategies, and tactics, and can be creative and agile in response to any competitive challenges.
• Work closely with the CEO and the top management team to devise an effective marketing strategy.Actively monitor competitors – provide competitive analysis, strategies, and tactics, and can be creative and agile in response to any competitive challenges.

Requirements

• Previous experience as a Head of Marketing or similar role.
• Proven experience in any of the following fields; FMCG; E-Commerce or Retail.
• Previous experience managing and leading a team is required.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).
• Solid understanding of market research and data analysis methods.
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.

Beneficial

• Experience within a digital brand, startup or health and suitability.

Accountant

Faithful to Nature is a market leader in the online organic retail space with the mission of becoming the Green Amazon of Africa. We are passionate about innovating and delivering excellent customer service.This is a unique opportunity for a smart, forward thinking individual to join South Africa’s market leader in the online organic retail space. We are a company with a lot of heart and soul and are looking for someone with exactly that. You will need to be passionate about natural and organic products and sustainable living and be keen to work with an ethical brand.

Faithful to Nature is in need of an entrepreneurial, driven Accountant to assist the Financial Manager with managing the accounting tasks, including all bookkeeping and payroll. The successful candidate will also ensure the smooth financial operations of the organisation.

Responsibilities

• Responsible for all accounting and financial administration for the group’s distributor.
• Will support the financial manager on financial accounting, reconciliations and financial administration of the main online retail business.
• Monthly management accounts preparation and reporting for both online retailer and distributor.
• Cash management including preparation of bank reconciliations, and overseeing the Cashbook Clerk.
• Management of Creditors Clerk who prepares supplier reconciliations.
• Payments administration, including preparation of daily/weekly payments for release by FM.
• SARS administration including VAT, PAYE and UIF.
• Budgeting and forecasting for annual and quarterly reporting to shareholders.
• Cash flow management and forecasting.
• Record retention.
• External audit facilitation.

Requirements

• Finance degree or diploma.
• 3+ years of working experience within the Accounting and Finance function, physically performing accounting activities (Reconciliations, journal entries, data uploads and matching).
• Working experience within retail or wholesale preferred.
• Experience managing people.
• Comprehensive understanding of financial process, daily finance tasks, reconciliations and accounting entries.
• Proficiency with SARS filings and basic tax administration – VAT, Income Tax.
• Payroll administration.
• Good understanding of off-the-shelf accounting packages.
• Good verbal and electronic communication skills.
• Attention to detail.
• Ability to work well under pressure and be able to multi task.
• Must have experience in processing transactions from origin to book, and thus a good understanding of generally accepted accounting practice and IFRS.

Marketing Intern

We are seeking a vibrant Marketing Intern graduate for a 12- month internship to join our eco-friendly company . This opportunity will expose you to all aspects of the Marketing role to gain valuable experience while being supported by the Head of Marketing . We are a purpose and values driven company and you will play a key part in keeping the FTN Values alive. Working at Faithful to Nature requires a “roll up your sleeves” attitude and a mindset of “doing what it takes to get the job done”. If you’re excited to put your theory to practice and making a difference , then get in touch today!

Roles and responsibilities

• Be a South African citizen
• Ages between 18- 35
• Be in possession of a completed relevant Degree in Marketing
• Not currently on any other SETA programme
• Currently unemployed and not studying.

Responsibilities and Duties

• Assisting with Digital Marketing functions,
• Assist in Keeping up to date and informed on new social media trends,
• General day-to-day administrative duties
• Data management
• Input in creating meetings
• Assisting in event coordination
• Assisting in brand positioning
• Researching trending topics

We are on the look for someone who

• Will live out our company values
• Is proactive with an eagerness to learn, develop and grow as part of an ambitious team
• Has an interest in caring for the planet
• Excellent writing, editing, and proofreading skills in English
• Excellent attention to detail, well organised and self-motivated
• Computer literate in Excel and Microsoft suites
• Enjoys being part of events

Advantageous

• Photography skills
• These skills advantageous but not essential: photoshop, basic html and Adobe

Remuneration and Benefits

• Remuneration to be discussed
• 25% discount of your purchases from our FTN site!